For your content to perform as well as it possibly can, developing a consistent, predictable programming schedule encourages viewers to return to your YouTube channel or Instagram video account and see what’s new. It’s also helpful because planning out each video ensures that each works together and fits into the larger vision for your video marketing strategy.
Be sure to include your posting schedule at the end of each video so people know when to check back for more. Maybe ask them to subscribe by saying something like, “We’d love to have you subscribe to our channel for videos like this every Thursday! See you next week!” Or maybe just visually display, “New videos every Thursday,” in your end card if saying it verbally doesn’t fit your content very well.
Creating a cohesive experience for your viewers should mean that they keep coming back to hear what you have to say time and time again. The idea is to not only create a programming strategy, but to communicate it well so viewers know when to check back and expect more videos.
For more information on Winning Video Marketing Strategies visit the Tubular Labs website.