The sheer volume of questionable plastic surgery information, data, and photos available online has a powerful impact on our view of reality. To discuss the deception, Beverly Hills facial plastic surgeon Dr. Jonathan Sykes joins Dr. Bass to reveal the trickery and share their advice to help us separate fiction from fact.
Some aesthetic professionals are great surgeons who prefer not to spend their energy on marketing, and others are good at the marketing game, using puffery such as “top surgeon in the area” or tinkering with lighting and angles between before and after photos. Some plastic surgeons brand their techniques so well that it creates a double edged sword, because patients end up asking surgeons to match and deliver what they read from other surgeons’ branding.
Get the experts’ take on how to scrutinize the information you get on social media, look closely at before and after photos, and recognize who is a great surgeon and not just a great marketing package.
About Dr. Jonathan Sykes: With practices in Sacramento and Beverly Hills, CA, Dr. Jonathan Sykes is one of the most highly respected double board-certified plastic surgeons in the United States and has performed more than 20,000 aesthetic and reconstructive surgeries. Dr. Sykes is an expert in rhinoplasty and aging-related surgeries such as facelift, browlift, and eyelid lift.