There’s no right answer here, the length of the video content that works for you is dependent on your industry, audience, and video platform. But there are many things that you can take into consideration when testing to see what brings you the most ROI and engagement.
For instance, did you know that out of the top 1,000 most viewed videos on each platform, YouTube videos are 8x longer than Facebook videos? That means that longer form content does better on YouTube, but shorter, snappier clips tend to do better on Facebook. Also, the first 3-5 seconds are crucial in capturing the viewer’s attention, so make sure this isn’t wasted on unnecessary branding or a lengthy introduction. You have nanoseconds to engage the viewer so start with a punchy image or a compelling offer. Every moment you aren’t getting to the point is just another opportunity for the audience to get bored and move on to the next video. Since Facebook videos autoplay and start without sound, think about incorporating text or something visually enticing to get the viewer to opt-in for sound, and continue watching.
For more information on Winning Video Marketing Strategies visit the Tubular Labs website.