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YouTube Optimization Checklist

YouTube Video Optimization Checklist

‘The YouTube Video Optimization Checklist’ ~ by Stone Temple Marketing* The overall optimization of your YouTube channel is important, but this section will focus on the things you need to do to optimize individual videos. The first part of the work starts before you ever film the video. It starts with the raw keyword research […]

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a-search-engines-best-friend-graphic

How To Make Your Videos Search Engine Friendly

If you are a complete novice to video marketing, you first need to understand why videos are so much more effective than plain text in improving sales and driving conversion. The human brain is hardwired so that it can process videos 60,000 times faster than text. Add to that the natural human tendencies to avoid […]

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video-search

Top 5 Video Search Engines and Video Search Sites

The following video stats are excerpted from a report on Reel SEO* #1 YouTube: YouTube is still the absolute best place to search for video content. Nothing to see here, let’s move along. Except to say that there are many tips and tricks you can use to dive deeper into YouTube’s search results to find […]

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programming schedule

Stick to a Regular Video Programming Schedule

For your content to perform as well as it possibly can, developing a consistent, predictable programming schedule encourages viewers to return to your YouTube channel or Instagram video account and see what’s new. It’s also helpful because planning out each video ensures that each works together and fits into the larger vision for your video […]

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video length

Consider Video Length – It Matters!

There’s no right answer here, the length of the video content that works for you is dependent on your industry, audience, and video platform. But there are many things that you can take into consideration when testing to see what brings you the most ROI and engagement. For instance, did you know that out of […]

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mobile

Optimize Video Content for Mobile Devices

Did you know that 50% of all YouTube views come via a mobile device? In fact, mobile video consumption is growing at such an incredible rate, it is predicted to account for 72% of all mobile traffic by 2019! Brands and creators who host video on their own sites need to ensure that their content is optimized for […]

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